Public Relations - Graduate Certificate (PRPD)
Ontario College Graduate Certificate | 2 semesters | Barrydowne and Online/Virtual
In just eight months, you’ll develop a communications skill set that that will luminate your career path to a management position in public relations. Experienced professors and industry professionals will lead as you explore how to communicate effectively, build relationships, and manage internal and external forces in order to maintain and enhance reputations for all types and sizes of organizations.
You will learn the ropes of the public relations industry through classes, labs, and hands-on assignments and gain the range of skills you need to be a great communicator, including:
- Media relations;
- Event planning and execution;
- Speechwriting and presenting;
- Writing for web, social media, print, and broadcast;
- Photography and podcast production; and
- Strategic communications planning.
The Public Relations Graduate Certificate is delivered through four sets of short, seven-week courses over two semesters (eight months). A combination of virtual classes streamed over the Internet along with classroom and practical experiences, gives you high flexibility to learn from the convenience of your home community or virtually anywhere you can connect.
Cambrian College is a member of both the Canadian Public Relations Society and the International Association of Business Communicators. Students are encouraged to consider purchasing a student membership in these professional associations.
- 8 months – 2 semesters
- 7-week courses (except one full-semester course)
- Delivered as a combination of online courses, classroom experiences, and practical experiences
- Real-world experience from planning and executing community events that raise thousands of dollars, to developing strategic plans for community clients
- Courses cover all aspects of public relations, including event planning, media relations, speechwriting, social media communications, and more
Students may choose to complete this program in six semesters while studying part-time. For more information on the part-time pathway see Program Delivery tab.
Applicants must be graduates of a diploma, advanced diploma, or degree program from an Ontario College or equivalent.
Applicant must possess five years of work experience in a related field (or combination of education and work experience) as judged by the College to be equivalent. Applicants must submit a resume detailing their related experience and a cover letter outlining their competencies and preparedness for the program.
This program will be delivered in the following terms:
Fall Term Start
- SEMESTER 1 Fall 2021
- SEMESTER 2 Winter 2022
Winter Term Start
- SEMESTER 1 Winter 2022
- SEMESTER 2 Spring 2022
Applicants wishing to study part-time will apply to PRPT at OCAS. Timelines for completion will extend beyond those indicated above.
For specific term start/end dates and other key dates/deadlines, please see the Academic Schedule on our website.
Program of Study for 2021-22 Academic Year
|PRO 1132||Public Relations Strategies I||3|
|PRO 1133||Digital Marketing||3|
|PRO 1134||Media Relations||3|
|PRO 1130||Event Planning & Theory||3|
|PRO 1131||Public Relations Writing I||3|
|COM 1161||Communications Research||3|
|COM 1162||Communications Design||3|
|PRO 1143||Personal Branding||3|
|PRO 1141||Public Relations Writing II||3|
|PRO 1142||Public Relations Strategies II||3|
|PRO 1144||PR Agency||3|
|COM 1171||Crisis Communications||3|
|COM 1172||Communicating Corporate Social Responsibility||3|
|PRO 1140||Event Production||4|
Part-time students will be provided with a pathway to complete this program on a part-time basis.
Tuition and Ancillary Fees
Please see our fees page for the breakdown of tuition and mandatory ancillary fees by program and semester for both domestic and international students.
Books & Supplies
The cost of books and supplies for the two semesters is approximately $1,280. This includes approximately $600 for a new camera and $680 for new books. Costs can be significantly reduced by purchasing used books and/or electronic books through the Bookstore @ Cambrian. It's advisable to check with your photography professor at the beginning of the semester regarding questions about the camera.This is the best information available at the time of publishing to the website and is subject to change.
Graduates are prepared for positions in public relations and communications with a skill set that is relevant to many diverse fields in today's economy. For example, thousands of public relations practitioners the world over contributed to crucial communications surrounding the COVID-19 pandemic. Graduates may choose to open their own agency or perhaps to work at a large corporation or a grassroots not-for-profit. There is a wealth of opportunity for commuicators across all sectors. Graduates will find employment opportunities as:
- Social media coordinators
- Communications/information officers and specialists
- Special events coordinators
- Marketing communications specialists
- Digital media specialists
- Strategic communications planners
- Media relations officers
- Content marketing managers
College/University Degree Opportunities
Graduates from this program may continue their studies at college/university and may receive credit for their prior College education.
Refer to College/University Agreements for further information.
Please note: Cambrian College strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that Cambrian's programs and courses remain relevant. The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.