Create smart advertising to get customers to take notice and take action
Become a strategic marketer with expertise in the latest tools to help companies develop and launch effective digital marketing strategies and campaigns that increase profits, grow website traffic, get new customers, and more!
In this program, you’ll learn how best to use and manage digital advertising mediums (like social media networks, web pages, online streaming platforms, etc.) to create thoughtful campaigns that reach your target customers, make an impact, and influence them to perform an action that will make your strategy a success, like subscribing to a mailing list or purchasing a product. You’ll also learn how to analyze the effectiveness of campaigns and the many ways you can use internet search engines as a tactic in your marketing toolkit.
Program highlights
- Accelerated program so you can earn a one-year graduate certificate in as little as 8 months
- Hands-on learning through case studies and an applied learning project
- Taught by industry experts and seasoned faculty
Program of study for 2024-25 Academic Year
| Semester 1 | Credits | |
|---|---|---|
| MKT 2720 | Marketing Management | 3 |
| MKT 3720 | Intro to Digital Marketing | 3 |
| MKT 3721 | Marketing Research | 3 |
| COM 1901 | Business Communication | 3 |
| MKT 4720 | Trends in Consumer Behaviour | 3 |
| MKT 4722 | Professional Selling | 3 |
| BUS 2722 | CSR and Ethics | 3 |
| Credits | 21 | |
| Semester 2 | ||
| MKT 3722 | Social Media Marketing | 3 |
| MKT 3723 | E-Commerce Strategies | 3 |
| MKT 3724 | Campaign Strategies | 3 |
| MKT 4721 | Digital Brand Management | 3 |
| MKT 4723 | Marketing Metrics and Analysis | 3 |
| MKT 3725 | Marketing Communications | 3 |
| BUS 4725 | Applied Learning Project | 4 |
| Credits | 22 | |
| Total Credits | 43 | |
Admission requirements
Applicants must be graduates of a diploma, advanced diploma, or degree program from an Ontario College or equivalent.
OR
Applicant must possess five years of work experience in a related field (or combination of education and work experience) as judged by the College to be equivalent. Applicants must submit a resume detailing their related experience and a cover letter outlining their competencies and preparedness for the program (any and all post-secondary transcripts must still be submitted).
Program delivery
2024-2025
Fall term start
SEMESTER 1: Fall 2024
SEMESTER 2: Winter 2025
Winter term start
SEMESTER 1: Winter 2025
SEMESTER 2: Spring 2025
Spring term start
SEMESTER 1: Spring 2025
SEMESTER 2: Fall 2025
Specific program pathways
College or university degree opportunities
If you are a graduate of this program, you may continue your studies at a college or university and you may receive credit(s) for your prior college education. Refer to Cambrian's college and university agreement details for further information.
Please note: Cambrian College strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that Cambrian's programs and courses remain relevant. The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.
