View All Programs

MKT 3550   Marketing Management   Credits: 3

In this course, students will be able to develop analytical skills enabling them to apply marketing concepts to management decisions. This course allows students to take the role of marketing managers and to provide recommendations based on critical analysis. Students are expected to relate the course material gained in successive marketing courses to the cases and readings discussed in this course as well as participate in a computer simulation called MarketShare™.

Please note: Cambrian College strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that Cambrian's programs and courses remain relevant. The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

Back to Top