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MKT 1200   Introduction to Marketing II   Credits: 3

In this course, students will continue to further develop and apply knowledge and skills relating to marketing strategy development. Begin to identify and apply concepts and strategies relating to the contemporary marketing process. Topics include, but not limited to, Sustainable Marketing Social Responsibility and Ethics; Managing Marketing Information to Gain Customer Insights; Pricing, Marketing Channels; Communicating Customer Value; Personal Selling and Sale Promotion; and, Direct and Online Marketing. The development of analytical marketing skills will be emphasized through the use of problems, case studies and a marketing simulation.

Please note: Cambrian College strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that Cambrian's programs and courses remain relevant. The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

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