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MKT 1002   Digital Media and Marketing   Credits: 4

In this course, students will learn how to develop and apply a digital marketing strategy. Emphasis will be placed on engaging with an audience where and when they expect you to be – through user-friendly websites, mobile sites and apps to direct marketing and social media platforms – thus leveraging the power of the Internet to build stronger customer relationships. Students will learn to identify and develop digital marketing strategies to produce measurable results and gather data necessary to continuously improve future efforts and outcomes.

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