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Ontario College Advanced Diploma | 6 semesters | Barrydowne

Cambrian College's Public Relations program is right up your alley if:

  • You want a program that puts you on the path to both an advanced diploma AND a degree
  • You're a talker and/or a great listener
  • You love socializing and people love you
  • You give great relationship advice
  • You are totally creative
  • You love to write and you're good at it

Students in Cambrian's Public Relations program learn the ropes of the public relations industry and put their natural abilities to work preparing for an exciting and growing profession. Classes, labs, hands-on work, and a seven-week field placement help students gain the range of skills they need to be great communicators, including:

  • Media relations
  • Event planning and execution
  • Speechwriting and presenting
  • Writing for web, social media, print and broadcast
  • Photography and podcast production
  • Strategic communications planning

Graduates of the program have a portfolio of professional-grade work to showcase to potential employers and may also consider completing a university degree program in communications. For example, graduates may complete their four-year BA in Communications at Laurentian University with only one additional year of study.

Cambrian College is a member of both the Canadian Public Relations Society and the International Association of Business Communicators. Students are encouraged to consider purchasing a student membership in these professional associations.

4D Learning Opportunities

Fundraising initiatives – Each year, Public Relations students undertake various fundraisers that have included the Cambrian Food Bank Drive, United Way campaign, and Comedy for a Cause.

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How to Apply

Business and Information Technology

Admission Requirements

For graduates of the new curriculum (OSS): Ontario Secondary School Diploma (30 credits) or equivalent or mature student status, including:

  • Any grade 12 English (C), (U), or (M)
  • Any grade 10 mathematics (C), (U), or (M)

Recommended: Computer competency in relevant software.

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Program Delivery

Semester 1 - Fall 2016
Semester 2 - Winter 2017
Semester 3 - Fall 2017
Semester 4 - Winter 2018
Semester 5 - Fall 2018
Semester 6 - Winter 2019

Program of Study

Semester 1Credits
BUS 1045Intro to Business Practices 3
ENG 1002College Communication 3
JRN 1005Introduction to Video 3
MKT 1100Introduction To Marketing I 4
PRO 1001Introduction to PR and Business Writing 4
PRO 1105Intro To Public Relations Theory 3
The following General Education course:  3
Canadian Political Studies 3
 Term Credits: 23
Semester 2
PRO 1002Corp. Social Responsibility 3
PRO 1106Untangling the Web 3
PRO 1215Media Relations 3
PRO 1220Communications Research 3
PRO 2417Speechwriting and Presenting 4
PRO 3555Fundraising 3
 Term Credits: 19
Semester 3
BUS 2040Organizational Behavior 3
ISP 1216Communication Design 4
PRO 2305Event Management Theory 3
PRO 2400Writing for Media Relations 4
PRO 3560Connecting Through New Media 3
One of the following General Education courses:  3
Psychology of Evil 3
Human Sexuality 3
 Term Credits: 20
Semester 4
BUS 2465Global Business 4
ISP 3026Spreadsheet Management 3
PRO 1004Internal Investor Communicat 3
PRO 2425Event Management Practicum 3
PRO 3541Corporate Communications 4
One of the following General Education courses:  3
Rock Music, Culture Technology 3
Positive Psychology 3
 Term Credits: 20
Semester 5
ADV 1225Integrated Marketing Communications 3
ADV 1231Photography 3
ISP 1225Database Management 4
PRO 1107Copywriting: Art of Persuasion 3
PRO 3520Strategic Communications Planning 3
PRO 3550Public Relations Agency 3
 Term Credits: 19
Semester 6
BUS 2355Management Decision Making 3
LAW 1060Communications Law 3
PRO 1000Crisis Communications 3
PRO 1006Field Placement 7
 Term Credits: 16
 Total Credits: 117

Tuition Fee (Canadian Students)

The tuition fee for the 2015-2016 academic year is $3,655.48. Next year's tuition fees will be available by May 1, 2016.

Tuition Fee (International Students)

The tuition fee for the 2015-2016 academic year is $13,614.00 for two semesters of study. Next year's tuition fees will be available by May 1, 2016.

Books & Supplies

The estimated cost of books and supplies for 2015-2016 is approximately $1400.00 for first year. This includes $600 for books and $800 for camera, tripod, mic, etc. This is the best information available at the time of publishing to the website and is subject to change.

Employment Opportunities

The Public Relations program prepares graduates for positions in public relations and communications, but it is a skill set that is relevant to and has applications in many other fields. Graduates may find employment in a public relations capacity as:

  • Communication/information officers and specialists
  • Marketing specialists
  • Social media specialists
  • Special events coordinators
  • Publicists
  • Media relations officers
  • Speechwriters

University Degree Opportunities

Graduates from this program may continue their studies at university and may receive credit for their prior College education. Refer to College/University Agreements at www.cambriancollege.ca/agreements for further information.

Please note: Cambrian College strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that Cambrian's programs and courses remain relevant. The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

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