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Ontario College Advanced Diploma | 6 semesters | Barrydowne and Online/Virtual

Cambrian College's Public Relations program is right up your alley if:

  • ​You like the idea of working in media/journalism/business/branding/marketing/sales (PR uses all the same skill sets, focusing on communications)
  • You want a program that puts you on the path to both an advanced diploma AND a degree
  • You're a good writer and you love to read
  • You are totally creative​
  • You're a talker and/or a great listener (and there's lots of behind-the-scenes work if you're shy!)
  • You love socializing, people love you, and you like working with people
  • You give great relationship advice

Students in Cambrian's Public Relations program learn the ropes of the public relations industry and put their natural abilities to work preparing for an exciting and growing profession. Classes, labs, hands-on work, and a seven-week field placement help students gain the range of skills they need to be great communicators, including:

  • Media relations
  • Event planning and execution
  • Speechwriting and presenting
  • Writing for web, social media, print and broadcast
  • Photography, video and podcast production
  • Strategic communications planning
  • Communications analytics

Graduates of the program have a portfolio of professional-grade work to showcase to potential employers and may also consider completing a university degree program in communications. For example, graduates may complete their four-year BA in Communications at Laurentian University with only one additional year of study.

Cambrian College is a member of both the Canadian Public Relations Society and the International Association of Business Communicators. Students are encouraged to consider purchasing a student membership in these professional associations.

4D Learning Opportunities

Fundraising initiatives: Each year, Public Relations students undertake various fundraisers for countless community organizations. To date, PR students have raised more than $70,000 for student scholarships, bursaries and the community organizations close to their hearts.

Quick Links

How to Apply

Business and Information Technology

Admission Requirements

For graduates of the new curriculum (OSS): Ontario Secondary School Diploma (30 credits) or equivalent or mature student status, including:

  • Any grade 12 English (C), (U), or (M)
  • Any grade 10 mathematics (C), (U), or (M)

Recommended: Computer competency in relevant software.

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Program Delivery

2019-2020

This program will be delivered in the following terms:

Fall Term Start

  1. SEMESTER 1 Fall 2019
  2. SEMESTER 2 Winter 2020
  3. SEMESTER 3 Fall 2020
  4. SEMESTER 4 Winter 2021
  5. SEMESTER 5 Fall 2021
  6. SEMESTER 6 Winter 2022

For specific term start/end dates and other key dates/deadlines, please see the Academic Schedule on our website.

Program of Study

Plan of Study Grid
Semester 1Credits
ENG 1002 College Communications 3
BUS 1104 Introduction to Business Concepts 3
JRN 1005 Introduction to Video 3
MKT 1104 Marketing Essentials 4
PRO 1001 Introduction to PR and Business Writing 4
PRO 1105 Intro To Public Relations Theory 3
The following General Education course: 3
Canadian Political Studies  
 Credits23
Semester 2
PRO 1002 Corp. Social Responsibility 3
PRO 1106 Untangling the Web 3
PRO 1215 Media Relations 3
PRO 1220 Communications Research 3
PRO 2417 Speechwriting and Presenting 4
PRO 3555 Fundraising 3
 Credits19
Semester 3
BUS 2040 Organizational Behavior 3
ISP 1216 Communication Design 4
PRO 2305 Event Management Theory 3
PRO 2400 Writing for Media Relations 4
PRO 3560 Social and Digital Media 3
One of the following General Education courses: 3
Psychology of Evil  
Health & Wellness  
Rock Music, Culture & Technology  
Cross-Cultural Understanding  
Positive Psychology  
 Credits20
Semester 4
BUS 2465 Global Business 4
ISP 3026 Computer Applications for Business I 3
PRO 1004 Internal & Investor Communicat 3
PRO 2425 Event Management Practicum 3
PRO 3541 Corporate Communications 4
One of the following General Education courses: 3
Rock Music, Culture & Technology  
Positive Psychology  
Health & Wellness  
Psychology of Evil  
Cross-Cultural Understanding  
 Credits20
Semester 5
ADV 1225 Integrated Marketing Communications 3
ADV 1231 Photography 3
PRO 1107 Copywriting: Art of Persuasion 3
PRO 1007 Communications Analytics 3
PRO 3520 Strategic Communications Planning 3
PRO 3550 Public Relations Agency 3
 Credits18
Semester 6
BUS 2355 Management Decision Making 3
LAW 1060 Communications Law 3
PRO 1000 Crisis Communications 3
PRO 1006 Field Placement 7
 Credits16
 Total Credits116

Fees

Tuition and Ancillary Fees

Please see our fees page for the breakdown of tuition and mandatory ancillary fees by program and semester for both domestic and international students

Books & Supplies

The cost of books and supplies for Year 1 is approximately $600. This is the best information available at the time of publishing to the website and is subject to change.

Graduate Options

Employment Opportunities

The Public Relations program prepares graduates for positions in public relations and communications, but it is a skill set that is relevant to and has applications in many other fields. Graduates may find employment in a public relations capacity as:

  • Communication/information officers and specialists
  • Marketing specialists
  • Social media specialists
  • Content strategy specialists
  • Special events coordinators
  • Publicists
  • Media relations officers
  • Speechwriters

College/University Degree Opportunities

Graduates from this program may continue their studies at college/university and may receive credit for their prior College education.

Refer to College/University Agreements for further information.

Please note: Cambrian College strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that Cambrian's programs and courses remain relevant. The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

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